The newly re-launched Search Engine Watch runs on version 2.0 of the Ultra Knowledge Content Marketing Hub, and with a feature rich and easy to use layout it’s easy to see how it smashed all previous records.
In May, 2011, Search Engine Watch (SEW) adopted the Ultra Knowledge (UKn) Content Marketing Hub in preference to using their existing CMS for delivering the front-end reading experience. As Creative Lead for UKn it was my job to develop the site structure, pages and features that enabled its hugely successful relaunch.
Feeds from the SEW CMS were processed and categorised into 10 main categories. Each of these main categories has its own index page, each article is tracked based on page views and social reach, and each category pushes out its content automatically through Twitter, Facebook and traditional RSS.
Search and topic pages for SEW are automatically created using the most up-to-date content being written. When an author publishes a new piece of content the back-end platform automatically categorises it, tags it and either assigns it to existing relevant topic pages or creates them.
A lot of the pages and features on SEW are as standard a part of the Content Marketing Hub platform. Pages like the NewsWall which allows users to browse content visually and the A-to-Z which is a complete index of all topics on the site automatically built and updated based on the content of the articles.
The day-to-day operations of the site are handled by Rebecca Holz of Incisive Media, and maintenance on the platform and new features are developed by the team at UKn.