A minimalist logo and website design for this fledgling company specializing in audience research and attainment via various social media channels.
Seventh is a company run by a group of highly skilled business people working in different aspects of media and marketing coming together to create and deliver a bespoke social media based service. With many people to please the design ended up quite simple, with strong type choices and structured layout making up the majority of the design.
The target audience for the site are high level business executives who need to know some key background information before meeting with the Seventh team in person. As the core goal was to impart a feeling of what Seventh do and how, the design was kept clean, light with an ultra readable type scheme and little distraction from the content.
Seventh were also looking to conduct weekly interviews with people they knew — innovators in business and creative thought leaders.
The aim for Seventh was to blog regularly and grow an audience by the quality of content they write.